Water Cooler My Eye
What do radio promotions and blogging have in common? A lot... maybe. Many who read this know that in a previous life I was in radio. I spent twelve years playing in that sandbox before jumping in to the related field of commercial banking. (see - sarcasm) I know, it's weird. Radio is a highly reactive industry, meaning the content must be associated to what is going on in the world. I remember sitting in promotions meetings at the end of the year, literally going through the calendar and marking local events and holidays. "So, are we going to do the Freedom Rocks concert for 106X this year? We need a beer permit for the park and let's order some promotional balloons." "We're kicking around the idea of doing an Easter Egg Hunt on K-Shasta where we hide eggs all over town and give away grown up easter baskets to the finders. We'll give clues on the air." "Where's our booth going to be for Oldies 105 for Kool April Nights? L...